AQUA INTEL
Moreneveien 1, 3158 Andebu, Norway
+47 911 77 787
THE PROBLEM
2012–2022
4 nations (2013–2019)
in 2023 (record year)
Parameter Blindness
Current systems show pH, NH₃, CO₂ in isolation. But these interact — adjusting one shifts others into danger.
Multi-System Chaos
Modern RAS facilities run 2–8 independent loops. Each has its own chemistry. Exponentially harder to manage.
Workforce Crisis
RAS facilities are in remote locations. Qualified operators nearly impossible to find.
This Is How Others Do It
THE COST OF FAILURE
Atlantic Sapphire — Denmark & Florida
5+ mass mortality events (2020–2023). 500K fish killed by toxic gas in single incident. $167M net loss in 2024. Share price crashed 80% in one day.
Sustainable Blue — Nova Scotia
CO₂ stripper collapsed Nov 2023. 100,000 market-ready salmon dead. $3.7M loss. Supply halted for 7 months.
Proximar Seafood — Japan
Automated valve malfunction caused oxygen depletion. 170,000 fish killed. Multiple prior biofilter incidents.
AquaBounty — USA
Costs ballooned from $200M to $375M. Ceased all operations Dec 2024. Sold all facilities. CEO stepped down.
Imagine Managing 8 Systems At Once
COMPETITIVE LANDSCAPE
What Others Do
- Monitor individual parameters in isolation
- Display raw sensor data on dashboards
- Set simple threshold alarms (high/low)
- Require manual interpretation by operators
- No understanding of chemical interactions
- No actionable recommendations
What Aqua Intel Does
- Models the full complexity of water chemistry
- Calculates derived toxic forms in real time
- Maps safe/toxic zones per species and life stage
- Generates optimum management recipes
- Manages 2–8+ systems from one dashboard
- 60+ scientific functions powering the platform
VALUE PROPOSITION
with automated monitoring
/ decision making
with automated monitoring
critical failures
from one dashboard
Reduce Operating Costs
Calculates CO₂ values to eliminate redundant sensors. Optimizes chemical dosing.
Prevent Catastrophic Loss
Proactive monitoring. Each €300M facility holds millions in biological assets at risk.
Accelerate Decisions
Hours of manual calculation → instant visual intelligence. Data to decision in seconds.
Scale Without Complexity
2, 4, or 8+ independent RAS loops from one platform. Complexity doesn't grow linearly.
INNOVATION
The Aqua Intel Chart
Every interaction, every chemical relationship — unified in one chart. Red/orange = toxic. Green = safe. 9 chemicals with unique directional angles.
This is not a dashboard. It is a decision engine.
NH₃ Toxicity × pH
Calculates equilibrium between toxic NH₃ and non-toxic NH₄⁺ as function of pH and temperature.
CO₂ × pH Modeling
Computes CO₂ from other parameters. Reduces sensor costs. Eliminates the most expensive monitoring gap.
BUSINESS MODEL
CORE REVENUE
Software License (SaaS)
Annual/monthly subscription per facility. Scales with RAS loops. Predictable recurring revenue.
TECHNICAL
Sales & Integration
On-site assessment, sensor integration (SCADA, PLCs), custom deployment. Deep customer relationship.
HIGH MARGIN
Consulting & Advisory
Premium water chemistry optimization and RAS management consulting. Deepens customer lock-in.
MARKET OPPORTUNITY
→ $10–17B by early 2030s
Up 30% from 2020
Jan–May 2025
20,000t RAS facility
WQ Monitoring
$437M–$1.2B today → $786M–$2.8B by 2030–2033. Software = 30% of revenue.
Precision Aquaculture
$789M → $1,435M by 2030 (11.1% CAGR). Europe = 22% of global market.
Europe RAS
€842M → €1,483M by 2031 (7.3% CAGR). Norway leads.
Production Target
200,000 tonnes land-based salmon by 2030 — 5% of global supply.
TOTAL ADDRESSABLE MARKET
RAS Farms (Land-Based)
$83B → $217.5B by 2034 (11.3% CAGR)
Increasing adoption for year-round production and disease control. High need for automation and stable water conditions in closed systems.
Relevance: Critical for operational stability and biosecurity.
Cage Farms (Marine/Sea)
$382M → $1.12B by 2033 (12.5% CAGR)
Expansion into offshore, exposed sites. Need for remote management, real-time water quality, fish health monitoring.
Relevance: Remote monitoring and data-driven decisions in marine environments.
Pond Farms
$690M → $2.01B by 2035 (12.94% CAGR)
High stocking densities and disease risks in Asian shrimp/fish ponds. Automated monitoring to improve yields and reduce losses.
Relevance: Real-time data to prevent losses and optimize feed.
Ocean/Fjord Monitoring
→ $23B by 2037
Government regulations, pollution control, ecosystem conservation. Used by research institutes for environmental impact assessments.
Relevance: Compliance, research, water body health monitoring.
GO-TO-MARKET
Direct Sales
On-site demos, sensor integration, ROI-driven proposals to RAS operators.
Insurance Partners
Risk-reduction. Insurers require real-time monitoring for mortality coverage.
Aquariums & Education
Public aquariums, research facilities, universities.
Norway
160+ RAS farms. Anchor in world's most advanced aquaculture market.
Nordics & Europe
Scotland, Denmark, Iceland. 3 major facilities under construction.
Americas & APAC
US, Canada, Asia via partnerships with RAS OEMs.
Global Standard
Industry standard for water quality intelligence.
PRODUCT ROADMAP
VALIDATE
DEPLOY
SCALE
GROW
THE TEAM & PARTNERS
Founder / CEO
Architect of 60+ water chemistry functions. Combines hands-on RAS operations with software development — a rare intersection competitors cannot replicate.
Technical Team
Software development, water chemistry engineering, RAS operations. Sensor integration, real-time analytics, scientific modeling.
Noras Watertech
Parent. RAS engineering & construction. 15+ years.
MoreFish AS
Aquaculture platform. Strategic integration partner.
[Partner 3]
Sensor / hardware integration.
[Partner 4]
Insurance / financial services.
REGULATORY TAILWINDS
EU Digital Traceability
Full digital traceability for fresh aquaculture effective January 2026. Processed by 2029.
Norway 2025 Agreement
"Improved monitoring through new technology and automatic data transfer from farmers to authorities."
Traffic Light System
25% of Norway's zones "red" in 2023 — requiring production cuts and stricter monitoring.
Insurance Requirements
Real-time monitoring becoming a prerequisite for mortality coverage.
INVESTMENT OPPORTUNITY
secured
Proprietary Technology
60+ functions. Years of R&D. Competitors cannot replicate.
Explosive Market
RAS doubling to $10–17B. $1.3B invested in H1 2025 alone.
Scalable SaaS
Per-facility licensing. Recurring revenue. Software = 30% of market.
Regulatory Catalyst
EU 2026 mandate + Norway data transfer = monitoring becomes mandatory.
USE OF FUNDS
40% — Sales & Marketing
Technical sales team, channel development, conferences, digital marketing, insurance partnerships.
35% — Product Development
Platform hardening, sensor integrations, AI features, mobile app, API ecosystem.
15% — Operations
Infrastructure, customer success, support.
10% — G&A
Legal, accounting, contingency.
Norway anchor customers. Build sales team. Validate pricing. Insurance pilots.
Europe expansion. Aquarium & education verticals. Scale recurring revenue.
North America & APAC. Establish Aqua Intel as the global standard.
ROI & EXIT
Strategic Acquisition
RAS manufacturers, aquaculture corporations, water tech companies. Proprietary tech + installed base = strategic value.
Growth-Driven Valuation
SaaS model drives compounding valuation. ARR scales through geographic expansion.
Secondary / PE Exit
Proven tech, recurring revenue, multi-billion market = attractive PE target.
Thank You
Water Quality Management Intelligence
Moreneveien 1, 3158 Andebu, Norway
+47 911 77 787